john heath olguin
customer experience
portfolio
portfolio overview
My design combines innovative visual merchandising, product display, brand architecture, and fixture design in order to create a successful shopping experience.
As the brand steward responsible for developing and overseeing the visual environment and all creative, I have worked to ensure that all of my programs maintain a consistent look and feel.
Great design employs a mix of practical considerations for the environment and customer, budget discipline, sound design practices and creativity.
In 2016, The Vitamin Shoppe conceived our retail experience transformation platform to test experiences, navigation, product communication and omnichannel connectivity.
Working with external agencies is an integral part of implementing successful retail marketing programs. I have many excellent contacts and long term working relationships with key fixture producers, P.O.P manufacturers, design firms and creative agencies.
I maintain active relationships with key leaders in the point of purchase and in-store marketing industry. Having this outward focus has constantly increased my exposure to innovation and ingenuity.
For the last five years I have made major contributions working for a dynamic retailer focusing on integrated omni channel experiences.